An illustration designed by TOY illustrator, Chris Martin, is being used to engage guests and inspire ‘whisky conversations’ in Diageo’s new brand experience space - THE JOHNNIE WALKER HOUSETM.
The designers behind the House, LOVE, commissioned Chris Martin to produce the distinctive illustration to tell the story of Johnnie Walker’s epic journey from Scotland to China over a hundred years ago. LOVE has taken Chris’ master illustration and given it various treatments. In one room it has been reproduced in copper to create a striking art installation covering an entire wall. The design can also be seen across seven commemorative porcelain whisky bottles. Each bottle features a different section of the illustration, which has been applied in the traditional blue and white willow pattern colours. The illustration has also been featured on marketing collateral, including a limited number of gift packs to mark the House opening.
The “By invitation only” House provides a place to help Chinese consumers discover the status and heritage of Scotch whisky.Every room, display and interaction sets out to engage guests and tell the story of the brand - from the art installations made from raw materials used in the whisky making process – to sculptures, an interactive multisensory blending table and original artifacts from the Johnnie Walker archive in Scotland.
David Palmer, Creative Director of LOVE says: “Whisky is a complex liquid that’s all about discovery and The Johnnie Walker House concept mirrors this. We’ve taken the provenance of whisky, the art of blending and the rich story of Johnnie Walker and woven them into the very fabric of the space. Chris’ distinctive and highly detailed illustration sits well within this multi sensory and immersive space and has been used to great effect.”
Massive shouts to LOVE for commissioning me for the illustration, and more photos of this AMAZING project can be seenover at LOVE Creative's site... http://www.lovecreative.com/work/diageo/johnnie-walker-house
Posted in Illustration, News